Retention

The keys to user retention in a consumer product are:

  1. A difficulty level which puts the user right on the edge of failure.
  2. Some tangible reward in at least one of the major product dimensions.

[This article is part of the Innovation Snippets series]

Poor choices

Some people consistently make poor choices. Making decisions is a skill. We are not just victims of circumstance. Learn to make good decisions. Make decisions decisively. Move on – operate your decision. Monitor your progress over time. Don’t let the learning process hamstring your ability to move forwards.

[This article is part of the Innovation Snippets series]

Choose a path

Professionals choose a path and make demonstrable progress along it.

There is no punishment for choosing the wrong path if you can at least justify your progress.

Investors will ask, “Why this path?”

Can you give simple, coherent answers as to why you rejected the alternatives?

[This article is part of the Innovation Snippets series]