The keys to user retention in a consumer product are:
- A difficulty level which puts the user right on the edge of failure.
- Some tangible reward in at least one of the major product dimensions.
[This article is part of the Innovation Snippets series]
Making a product
A product has graspability. It has defined features.
Make decisions. Annoy someone!
Don’t choose beige.
[This article is part of the Innovation Snippets series]
Founder vs early-stage employee
These are very different roles.
Some people who want to be founders would make much better early-stage employees. They could enjoy the relative freedom and ability to have impact without the leadership responsibility.
A founder finds their own path.
[This article is part of the Innovation Snippets series]
Should I do an entrepreneurship program?
I get asked this with disturbing frequency.
If you think you need one then you are probably not an founder. You are looking for hand-holding.
Conversely, if you think that you don’t need such a program, then you probably would benefit enormously from it.
[This article is part of the Innovation Snippets series]
Saving time
The greatest product innovations are speed innovations.
People will pay to save time.
[This article is part of the Innovation Snippets series]