Product Differentiation

The following is a version of something which I wrote for a team I was mentoring recently. They were in a market-place with 2-3 main competitors, and each of the competitors was best-in-class at one specific thing and considerably worse on the other factors. When the team, which I was mentoring, compared their planned product against this market-place they basically rated themselves as second-best in every factor. So only the respective market leader in that factor was better than them on that factor. They thought this seemed pretty good – with a little bit of compromise, the clients could order just one product, theirs. I was not so convinced…

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Influences: Seth Godin

I have this influences series which I began a few years ago. I began it because I think it is very important to both understand and respect the influences which brought you to where you are in life. It’s been a while since I contributed to the series, but today I’d like to continue with Seth Godin.

Seth, as he is known, is a rather latter stage influence in my life. He’s been well-known in internet circles for over 20 years. Maybe I heard of his name earlier, maybe I didn’t. I certainly didn’t have an accurate view of what it is he does and why he is so famous. Today I want to highlight my favourite learnings from Seth Godin.

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