Many entrepreneurs are excellent sales people. Part of good selling is allowing the customer to paint their own vision onto your offering.
However, most entrepreneurs fail to bring a product to market because they are describing a different product to each of their stakeholders.
Write your product descriptions down!
Make your offer precise.
Use shared whiteboards and pitch decks.
Ask for critique. Invite critique. Do not shoot the messenger, they are your ally.
[This article is part of the Innovation Snippets series]